Monday 7 April 2008

British Long Haulage Firm. The Cartoon.

Eddie Stobart is apparently the United Kingdom's most famous logistics company. Indeed, such is the company's universal acclaim that some venerable marketing folk decided that it should venture into the realm of children's entertainment. The animated mutant that is Steady Eddie was conceived:

Yup, the old "get the pre-schoolers into long haulage" dollar. Marketing strategy at its most crushingly asinine. Seriously, what kind of mongoloid would actually buy this monstrosity for their child? I can imagine the exchange running like so:

"Dad, this is shit."

"But son, it's an animated truck/corporate logo that delivers produce!"


"And look at the special features son... You can watch an actual Eddie Stobart delivery being made. At night time! But wait, there's more! Once the truck arrives at its destination you can watch the staff there tiredly scurrying about the store attempting to get the produce on the shelves before the shop opens!"

"Mum was right to leave you."

Eddie Stobart, I tip my hat to you sir. For you truly are a business man of some considerable taste and moral acumen. Why, I was just chatting to the Eddie Stobart Girls the other day:



B said...

i think i may have a steady eddie tape, was it around in the early 90s?

rips of a certain tank engine anyways by the looks of it.

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