Tuesday 3 July 2007

"Who needs the Kwik-E-Mart!"

Some guy in marketing must have creamed his pants when he came up with this whopper. As part of a promotion for the upcoming Simpsons movie, 7-Eleven have turned a dozen of its stores into Kwik-E-Marts. These revamped stores will also be selling items which had previously only been seen on the TV show, like Squishees and Krusty brand cereals. There is a whole flickr photoset of one of the branches which you can check out by clicking [Here].

It is marketing gone mad; synergy taken to a decidedly American extreme. One should bemoan the cynicism behind it all. Yet, alas, one cannot. This is just too cool.