After forensic examination of all the factors in play with a team of buzz word wielding sociopaths (marketing professionals), it was decided that the place needed a new look. Key demographics would seem to approve. Good numbers. Requisites are shifting. Positive feedback. Growth markets dependent on fresh aesthetics. The New(ish) Journalism is a team player.
Therefore, it is now only a matter of time before The New(ish) Journalism is huge in Japan, and Nascar. Oh yes.